We are living in times where technology is an essential part of life. Be it reading the news, doing shopping or any other trivial thing mobile is an inevitable part of our life. Marketing is a service employed by companies to sell their products and services.
It’s hard to sell anything without proper marketing. Earlier marketing was done through print or on the radio. This scene has undergone tremendous changes in the digital era. Today digital marketing has become the buzz word and emerging trend in the marketing world.
Digital marketing is utilising online platforms like mobile, websites, social media, e-mail and mobile apps to advertise about one’s product or service for selling it in the market. Today digital marketing forms an integral part of a good business model. It can be said that the presence of technology has only bettered the marketing prospect. Today most advertisements are seen on mobile and social media apps like Facebook and Instagram.
When one sees such ads on mobiles and web people are persuaded to buy products. Lately, SEO, search engine marketing, content marketing, influencer marketing services, e-mail marketing, app-based advertising have become infused in digital marketing. These allow a product or service to be marketed better as it expands product’s visibility among the consumers.
Digital marketing has tremendous growth prospect in the Indian scenario. Everyone here is dependent on technology whether it’s for finding a recipe or buying things. This form of digital marketing is highly common in India. In coming times it may become a vital part of marketing. It will grow more as India holds the largest consumer base. It gives a genuine approach to marketing.
Marketing companies show video of upcoming product or service on various social media channels and mobiles. They also choose the right person to endorse a product which may be a Bollywood personality or a sports star. Sometimes companies also ask consumers to give online reviews about products which they want to buy. This is slowly becoming a commonly practised method by digital marketing companies in India.
These changes have made digital marketing a good job provider. In a country like India where there is large youth population employment is a necessity. Digital marketing gives jobs in areas like digital marketing, content marketing, SEO related jobs, blogging, e-mail as well as mobile marketing. In content marketing, one can earn by writing content about a product with the intention to advertise about the product.
This work can be done both as full time, part time as freelance work. It is a good opportunity for people who want to do work from home. On another hand in digital marketing one may create a blog, design website or do social media, mobile and e-mail marketing. Similarly one can simply write a blog giving a personal opinion about a product. This gives job opportunity for freelance or part-time writers. Digital marketing also employs SEO professionals. These professionals are beneficial in building link and creating SEO friendly content.
It gives good employment chances to persons with technological knowledge. One can also do mobile marketing by sending out SMS messages in bulk about any product. This gives excellent work opportunity for everyone and will grow more in the coming years.
Digital marketing is the future and hence it’s good to be a part of this growing culture.